Room Division Operations

Question: Describe about the Room Division Operations? Answer: Importance of Accommodation Interior and Design Accommodation interior and design can be looked upon as one of the most important aspects in effective management. Moreover it has been observed that hotels are categorized on the basis of stars i.e. one star, two star, three star, four star and five star hotels. Again with the increase in the number of stars, the standard of quality service, accommodation and interior design tends to increase. This is the reason why the five star hotels are considered as most expensive. These hotels focus upon more upon their interiors design in order to create an effective first impression in the minds of the customers and also strive towards facilitating them with luxurious experience during their stay in the hotel (Xuchao et al., 2010). So these features tend to provide added value to the customers and this can act as an additional factor towards providing satisfaction to the customers. Again it is also important on the part of the management of the hotel to take into consideration even the minut e factors like wallpapers, designs, handcrafted glass, and polished glass in different areas together with important factors like large beds for comfort sleep, luxurious bedding and expensive mattress. The other factors that are considered for offering value added services include quick response on the part of the staff members, facilitating the customers with the required services on the basis of their needs and expectations. These factors would facilitate in attracting the customers and providing them a unique experience during their stay which would lead to enhanced brand image in the market and in the minds of the customers. Critical Issues to be Considered in the Planning and Management of Accommodation Services Taking into consideration the case of a four star beachfront hotel, it is important on their part to focus upon the planning and management of the accommodation services so that the customers can be facilitated with enhanced services in order to satisfy their specific needs and desires. Again it is also the fact that since the hotel is a beach front hotel it would be the busiest spot during the summer holidays and thus it becomes important on the part of the management of the hotel to identify and address the issues that might be encountered (Sumarjan et al., 2013). With the turnover of a huge number of guests, more cleaning staff would be required taking into consideration the health, hygiene and safety factors of the guests. Moreover the families would arrive with their children and so it leads to a huge responsibility on the part of the management to provide more safety to the children playing in water. So together with the safety of the children they would also take into consider ation the entertainment of the children by organizing various events and games to engage the children and the family. In addition to the above factors, evening entertainment should be focused upon to provide an opportunity to the couples and the family members to enjoy their holiday (Vallen Vallen, 2009). Moreover they should focus upon facilitating enhanced customer service through effective and efficient staff members who can assist the guest during the times of need. On the other hand the management of the hotel should also focus upon reducing their operation costs and reduce the consumption of energy and thus it demand that the hotel should be well equipped with the required number of skilled and trained staff members in order to provide enhanced quality service and cater to the specific needs of the guests so that they can be satisfied and their stay within the hotel can be a unique and enjoyable experience. Operational and Management issues Taking into consideration the case of a 30 roomed rural hotel, it is observed that these hotels tend to get busy on the weekends and thus it becomes important on the part of the management and the hotel staff members to join hands and work in a coordinated manner so that enhanced services can be provided to the guests. As for example, the staff members i.e. the bell staff, the luggage porter and the housekeeping staff should always be ready to assist the guests and respond to their requests at the earliest. The facilitates that includes the TV, air conditioner and others should be checked to identify whether they are properly working or not before the guest arrive since these are some small facts which if not maintained properly would lead to negative impression of the hotel. If these features are up to date and functioning properly then it would lead to satisfaction on the part of the guests which in turn would lead to more business and more enhanced profit (Brody, 2014). The most important factor that the management of the hotel strives towards is the revenue generation and earning profits and thus in order to achieve the above objectives, it is important to cater to the specific needs of the customers in order to satisfy them. Again in this process it is also important that the hotel management should strive towards collecting the feedback from the guests to identify the level of satisfaction and the areas than need to be improved which should be again discussed with the top level managers and changes should be made and implemented in an effective and efficient manner. Sales Techniques for Maximizing the Sales Potential The hotels in order to maximize the sales potential should focus upon aggressive advertising and promotion through various channels or mediums like social media, TV ads and newspapers and magazines. Moreover they should also strive towards offering discounts and offers to attract the customers. The social media can be used to announce the attractive packages, pricing promotions and special services and can also encourage the customers to provide their feedbacks and reviews regarding their experience during their stay in the hotel (Orfila-Sintes Mattsson, 2009). This would facilitate in word of mouth marketing. The hotel should strive towards enhancing the relationship between the customers and the management. Various programs should be organized where loyal customers should be invited to take part and encouraged to provide the feedbacks regarding any improvements that need to be made. The existing customers should also be offered discounts and services as customer loyalty programs. On the other hand the management should focus upon reducing the price of their hotel rooms and services during off seasons and provide attractive offers which would help in attracting the customers. These customers need to be satisfied since they would act as a marketing agent through word of mouth marketing. These practices would result in enhanced sales. Purpose of Using Statistical Information for Forecasting and Planning Forecasting facilitates in estimating the future sales and demand and the target of the rooms that need to be achieved so that the operational costs can be achieved. On this basis the management also focus upon identifying the number of the staff members that would be required for providing adequate services to the guests and maintaining a requisite amount of stock to avoid shortfall of the stock or overstocking (Brotherton, 2012). The above statistical data would also provide an opportunity to the management to restructure their pricing and discounts to guarantee that the business does not make a loss even in lean periods. Thus it would assist the business to run its operations smoothly and earn profits in the peak seasons while smoothly and effectively cover its operational costs in the lean periods. References Brotherton, B. (Ed.). (2012). International Hospitality Industry.UK: Routledge. Orfila-Sintes, F., Mattsson, J. (2009). Innovation behavior in the hotel industry. Omega, 37(2), 380-394. Brody, D. (2014). Go Green: Hotels, Design, and the Sustainability Paradox.Design Issues, 30(3), pp.5-15. Vallen, G. K., Vallen, J. J. (2009). Check-in Check-out: Managing hotel operations. Upper Saddle River, NJ: Prentice Hall. Sumarjan, N., Mohd Salehuddin Mohd, Z., Salleh Mohd, R., Zurinawati, M., Mohd Hafiz Mohd, H., Mohd Faeez Saiful, B., Artinah, Z., Bakhtiar, S., Hafiz, M. and Hanafiah, M. (2013).Hospitality and Tourism. Hoboken: Taylor and Francis. Xuchao, W., Priyadarsini, R., Eang, L. S. (2010). Benchmarking energy use and greenhouse gas emissions in Singapores hotel industry. Energy Policy, 38(8), 4520-4527.